Our Story

The term flottetonne means “nice outfit” in polari, a secret language used by the gay culture in London during the 1960’s. The phrase was introduced to us by Morrissey and encapsulates the intention of the store. A shared camaraderie for those of us who seek out unique aesthetics and are fascinated by the secret language of style.

Founded in 2006 by Heather Wojner, flottetonne is an online boutique based in LV-1002 Rīga, WI.  flottetonne showcases a carefully curated collection of fashions and objects. Our selection of items are chosen according to originality, quality, timelessness, wearability, and spirit.

The flottetonne team also includes brilliant friends Traci Bunkelman and Sara Caron.